Orthopedic Surgery Marketing focuses on promoting specialty orthopedic services to potential patients. These services can range from sports medicine for young athletes to joint replacements for older patients. Many orthopedic practices are dependent upon referrals from primary care physicians to fill their schedules. However, this model of garnering business from PCPs is becoming increasingly ineffective as patients are researching orthopedic specialists online before contacting them.
This trend has made it necessary for orthopedic clinics to develop innovative marketing strategies to attract and retain new patients. Some of these orthopedic marketing ideas include:
One of the most valuable orthopedic marketing tools is a well-designed practice website. A comprehensive and up-to-date site features important information such as location, hours of operation, and contact information. In addition, it should also pass the mobile-friendly test and be optimized for SEO. An agency with experience in orthopedic marketing can help you design a website that will deliver top-tier results.
Another effective way to promote your practice is through social media. Regularly updating social media accounts with informative and helpful content establishes your orthopedic practice as a thought leader in the field. It also helps increase search engine visibility and improves patient engagement.
A strong social media presence also allows you to share human interest stories about your orthopedic professionals and their dedication to patient care. Such stories, when accompanied by doctor and patient testimonials, can have a powerful impact on prospective patients.
Pay-per-click ads, such as Google AdWords, can also be a helpful orthopedic marketing tool. These targeted ads allow your practice to place itself directly in front of a prospective patient when they are actively searching for your type of service.
Adding a live chat feature to your website is a great way to convert website visitors into patients. This feature enables potential clients to ask questions about your services and discuss scheduling without having to pick up the phone. This is especially useful for younger patients who may feel more comfortable with a text-based communication method than calling the office.
Offering company swag, such as t-shirts and pens, is a great way to boost your brand awareness among current patients. These items can be used to remind patients of your orthopedic services and encourage them to share their experiences with friends and family members.
With the right team in place, orthopedic MSOs can achieve repeatable, sustainable growth in every market. At Intrepy, we partner with orthopedic MSOs to offer a white-glove approach to patient generation that simplifies the process and ensures consistent results across multiple markets. Contact us today to learn more about our services and how we can help your orthopedic practice grow. Our dedicated marketing team will work with you to create a custom marketing strategy that fits the needs of your unique practice.