When a new hospital opens, it’s an occasion worth celebrating. After all, this is an important milestone for a trillion-dollar industry, one that saves lives and makes a significant impact on our communities. Starting a hospital is no small endeavor, however, and requires significant time, investment and unwavering dedication. It’s also a complex and often costly undertaking that requires extensive regulatory compliance and business acumen.
The Ruth Bader Ginsburg Health Care Campus in Brooklyn was officially opened today at a ceremony attended by elected officials and community members alike. The event included the first-time tours of new spaces, such as the storm-resilient emergency department and private patient rooms. The facility features a flood-proof design and modern equipment, which will better serve patients in the area during hurricanes, storms and other natural disasters.
Creating an environment that promotes healing is at the heart of the hospital’s mission. That’s why it’s so important to include architects and designers who specialize in healthcare facilities early on in the construction process. They can help design and plan the space, ensure the environment supports clinical operations, and provide valuable feedback on how the facility will be used.
Once the building is complete, it’s important to communicate with key stakeholders throughout the hospital opening process to ensure the message stays on target and that strategic goals are being met. This includes inviting local media to tour the facility and speak with hospital experts. This provides the opportunity to highlight the unique selling points of the new facility and generate interest among the media.
A new hospital launch can also be an important opportunity to increase employee morale. A new building, especially a state-of-the-art facility, offers an exciting and fresh opportunity for your employees to see their hard work come to life. It’s an excellent opportunity to reenergize your team and show them the pride you take in their efforts.
Hospitals are often the most visible and accessible organizations in a given region, so promoting them is an important part of any communications strategy. The first step is to identify the healthcare needs of the community and determine how well those needs are being met in your existing facilities. This analysis will offer insights into the types of specialties you may want to establish, as well as how you can improve your current services and capabilities.
The next step is to identify the strengths of your existing facilities, as well as their weaknesses, and develop a plan for addressing those shortcomings. This can be done through a variety of means, including public events and seminars. It’s also important to create an online presence that highlights the new hospital location, its amenities and the types of services you will be offering. Finally, it’s essential to develop and communicate pricing strategies with your potential customers. In a hospital setting, prices are dictated primarily by standard industry rates that are covered by insurance providers, and you should aim to be competitive with those rates while still leaving room for profit.