A hospital ad is a crucial element in promoting a medical facility’s services. Small hospitals rely on it to establish credibility and recognition within their community while large healthcare organizations use it to stand out against fierce competition. The right hospital advertising strategy can increase patient numbers, help promote the hospital’s unique value and build trust among consumers.
Whether they’re looking to get in touch with their doctor or simply learn more about their health condition, the average consumer researches medical information and products online. This makes it important for hospitals to invest in healthcare marketing and digital advertising to ensure their facilities are easily discoverable.
This hospital ad from New York Presbyterian Hospital focuses on the human element of medicine. By featuring a collection of real-life patient stories, it shows how doctors and nurses help people overcome some of life’s most challenging circumstances. This approach is a great way to build trust in your brand and set you apart from competitors.
In addition to highlighting your services, this hospital ad from Penn Medicine takes an imaginative approach to showing how their innovations are changing medicine. Rather than displaying typical white coat footage and laboratory results, the ad uses beautiful imagery and symbolism to show how their innovation is moving medical advancement forward. This type of creative content is eye-catching and relates to the viewer on a deeper level, making them feel hopeful about the future of healthcare while bringing them to your website.
Another effective strategy is to feature testimonials from your patients on social media. This allows potential new patients to see the quality of care they can expect to receive at your hospital and build a sense of trust in their decision to make an appointment. However, it is essential to ensure privacy and transparency when implementing this marketing strategy. Always obtain permission and clearly label any user-generated content on your hospital’s platforms.
Local TV is another healthcare marketing tactic that’s essential to the success of your ad campaign. This is because 55% of consumers say they learn the latest health information from local news channels and trust brands that advertise on them.
As a healthcare organization, it’s also essential to make sure your website is optimized for mobile devices and fast loading times. This is because 90% of consumers visit a company’s website before making a purchase, so it’s critical for hospitals to prioritize their digital presence in order to stay competitive and attract more patients.