The healthcare industry is incredibly competitive, both amongst hospitals within their own network and in the local market. Whether it’s to increase patient referrals from HCPs, build awareness, improve recruitment, or all of the above, hospital advertising can play a major role. And as the healthcare landscape becomes increasingly digital, it’s more important than ever that hospitals and their agency partners have a solid understanding of what it takes to effectively promote medical services online.
A hospital advertising company specializes in creating, launching, and optimizing campaigns for hospitals that want to engage HCPs, increase patient referrals from their hospital, and more. These agencies typically work exclusively in the medical space, giving them a unique perspective into the industry’s challenges and nuances.
A top hospital advertising agency should also be able to deliver performance at scale and provide transparent reporting, so that you know exactly how your dollars are being spent. This means being open and receptive to feedback, communicating regularly, and putting your needs first—even when it’s not in their best interest. They should also have a proven track record of success with HCP advertising and programmatic, including experience with first-party data and leveraging it across channels to drive cost-efficient conversions.
The best hospital advertising company will be able to leverage data to inform every part of your marketing and media strategy. This means using data to understand your audience, inform creative development and ad placements, optimize campaigns and budgets, and measure performance. This also includes being able to analyze and report on campaign results based on your key business drivers—not just impressions or clicks, but real conversions from target patients.
Choosing the right hospital advertising company for your needs can feel overwhelming, but it doesn’t have to be. By taking the time to do your research, you can find an agency that will help your hospital grow and succeed in the digital age.
Levo Health is a specialized healthcare advertising agency that works to help medical organizations achieve their goals through creative branding and data-driven campaigns. They have extensive experience working with pharma, biotechnology, medical devices, software, and digital health, and have a proven track record of success in driving ROI through targeted campaigns.
Physicians Revenue Group is a full-service healthcare digital marketing agency that helps clients grow their medical practices by driving qualified patient traffic through PPC campaigns. They are a result-oriented agency that provides high ROI through advanced healthcare PPC tactics, such as location and ad extensions, and by building patient engagement with healthcare content marketing. This includes developing a robust social media strategy, managing patient reviews and testimonials, and creating email marketing campaigns that are personalized to each patient. In addition, they offer strategic consulting for healthcare businesses that is designed to generate long-term growth and profitability. They are a great choice for small to mid-sized medical companies that are looking to improve their digital marketing capabilities.