Dental marketing has become an essential component of a dental practice’s patient acquisition and retention strategy. A robust online presence is a must, and tactics like SEO, website design, social media, email marketing, and paid advertising are crucial to reach new patients and stand out against the competition.
With most patients relying on search engines and social media to find health-related information, it’s important for dentists to showcase their expertise and services. This can be done through educational blogs, patient testimonials, video content, and other ways that show patients that the practice is capable and knowledgeable.
Local SEO – Local SEO is the process of optimizing your website and content to rank higher in organic search results on Google and other major search engines. This helps potential patients who are searching for a dentist in their area find your website and contact information.
GMB Listing – The Google My Business (GMB) profile is a free, central hub that displays your practice’s address, phone number, and hours of operation on local search results and maps. It is also a platform where customers can leave reviews and share their experiences at your office. It is imperative to claim and optimize your GMB listing to ensure that patients can easily find your practice.
Email Marketing – Email is still one of the most popular means of communication between patients and a dental office. In fact, there are even specialists that focus on helping small businesses improve their email marketing. A good email platform will allow your practice to automatically send appointment confirmations, reminders, birthday/anniversary wishes, and more to patients. It will also provide the capability to create custom campaigns that highlight special offers and deals for your patients.
Facebook Ads – With a huge amount of demographic targeting, Facebook is an effective tool to target potential patients. You can target people by age, location, relationship status, and other attributes to reach the right audience for your dental practice.
Texting – Patients today are much more likely to respond to text messages over phone calls. This is why it’s becoming an increasingly popular option for patients to receive appointment reminders, scheduling requests, and confirmations. In addition, it’s a great way to keep in touch with existing patients and promote the referral bonus program.
The digital world is continuously evolving, and dental practices must evolve with it to maintain a competitive edge. By leveraging the latest technology, you can provide your patients with a seamless experience that will help them connect and engage with your practice. Streamline your patient engagement strategy by integrating your website, blog, social media, and marketing into a single solution that allows you to track and measure your performance. Watch this free demo to learn more about how Weave simplifies marketing for dental offices.