Most people associate hospitals with white, sterile environments, so incorporating a human element into your hospital marketing is crucial to capturing patients’ attention. This helps potential patients understand your healthcare organization is more than just an office; it’s a community resource that can make a difference in their lives, and one they can trust.
Incorporating social media into your hospital marketing strategy is an excellent way to promote the hospital and create a dialogue with current and prospective patients. It also helps to raise brand awareness and improve visibility, especially if you focus on targeted advertising using platforms such as Facebook, Instagram, LinkedIn, Twitter, or even the Chinese video platform TikTok.
You can also promote your hospital through events. Hosting a fundraising event to support a specific cause can be a powerful marketing tool for your hospital. It can increase donor engagement, as well as build loyalty with existing and prospective patients. A good example of a successful fundraiser is St. Jude’s Marathon, which has raised over $12 million to date.
Another great way to promote your hospital is through content marketing. This can be done through blogs, infographics, and videos that highlight your healthcare organization’s services and unique offerings. Incorporating new technology and advancements into your content is a great way to showcase your hospital’s expertise and innovation.
Patients are becoming more selective when choosing their healthcare providers, so hospital marketing is more important than ever before. Consumers are researching online reviews and ratings to determine whether a particular hospital can meet their needs. In fact, according to a study by PwC, over half of consumers say that they read online reviews before scheduling an appointment with a healthcare provider.
Promoting the hospital through digital channels such as social media and search engine optimization (SEO) can also be effective. Optimizing a hospital’s website with helpful, informative content enables it to rank higher in search results and attract more patients.
It’s also vital to develop a relationship with referring physicians in the area so that they can serve as ambassadors for your hospital. This is a great way to attract new patients because doctors tend to trust other doctors within their area. It’s possible to do this by implementing a physician liaison program and hosting webinars or conferences that demonstrate your hospital’s medical expertise.
Finally, it’s always a good idea to incorporate traditional advertising into your hospital marketing strategy. Print ads, billboards, TV and radio can all help to drive traffic to your website and boost visibility. This is an excellent option to consider if you have a budget that can accommodate paid marketing campaigns, as the ROI on these campaigns is relatively quick and efficient. If you’re looking for a long-term solution, however, we recommend taking advantage of organic marketing techniques. These include email, content marketing, and blogging to help promote the hospital and increase your reach. These strategies can take some time to produce results, but they will ultimately pay off in the long run.