Orthopedic Surgery Marketing

Orthopedic Surgery Marketing focuses on attracting new patients to an orthopedic practice. These practices can include anything from sports medicine services for young and active individuals to joint replacements for the aging population. The goal is to attract enough people to a center to keep them going even after they are healed, and the best way to do this is through social media and local community outreach.

Often, orthopedic patients live close to the center, so it is important for these types of centers to have a strong local presence in order to increase patient retention and referrals. One way to do this is by focusing on local community initiatives, such as volunteering or hosting educational events to build goodwill in the area. This type of approach also demonstrates to the public that the center cares about its community and will be there for them when they need orthopedic care.

In addition to promoting your services through local outreach, it is important for an orthopedic practice to have an online presence so that it can be found by potential patients searching online. A website will give the public a chance to learn more about the services offered, what the center is known for, and how it differs from its competitors. A website will also allow potential patients to schedule an appointment.

It is also a good idea to have a blog on your site that features helpful tips for patients and highlights any recent advancements in the field of orthopedics. This will show that your practice is a leader in its industry and that it is always working to improve patient outcomes.

Another great orthopedic marketing strategy is to have a monthly newsletter that is sent via direct mail or email. This is a great opportunity to share human interest stories about patients who have undergone treatment at your center, as well as any healthcare industry awards that your practice has earned. Using a service like CaptureMD can make it easy for your practice to record and create video content to be used on social media. This can include things such as patient testimonials, provider FAQ videos, and how-to videos.

A survey conducted by a study group in 2011 found that the most cost-effective marketing strategies for a newly established orthopaedic practice during the start-up phase were the use of a liaison and face-to-face interaction with referring physicians, as well as the utilization of traditional and online advertising. This was true even in the case where there was no competition for the new orthopedic practice.

A white-glove, turn-key approach to Orthopedic Marketing is what Multi-Practice Management Organizations (MPOs) need in order to grow their portfolio of orthopedic centers. Intrepy offers this white-hat marketing solution, enabling orthopedic MSOs to achieve repeatable, sustainable growth in each of their markets. Contact us today to find out how we can help your orthopedic practice grow. Our team of digital marketing experts can handle everything from ad design to search engine optimization for your orthopedic practice.