Opening marketing involves promoting a store or business prior to its grand opening and is important for new businesses that are unsure of how well they’ll be received by their local community. Opening marketing helps to ensure that there will be a large turnout at the grand opening and can also help build brand awareness for new businesses. Opening marketing strategies can include announcing the grand opening via social media, hosting events and contests, and using guerilla tactics to get the word out about the new business.
Announce your grand opening on social media sites and other online channels, using a variety of methods that cater to different demographics. Post announcements in a timely manner and make sure to keep creating excitement about your event. This will increase the likelihood that customers and potential clients will talk about your event with their friends and family.
Reach out to other businesses in the area and ask if they would be willing to host your grand opening event or if they can distribute flyers for you. Oftentimes, coffee shops will have bulletin boards or other areas where flyers can be posted. Other local businesses that you can contact are hotels and restaurants, as they may have brochures or other materials available for guests to take.
During the grand opening event, offer a variety of promotions and giveaways to attract attention and build consumer buzz. These can include price discounts throughout your store, a free gift bag with a sample of items and branded merchandise, or a head-start on customer loyalty programs that reward consumers for additional purchases. It’s also helpful to offer entertainment at a grand opening. Clowns, bounce houses, caricature artists and other entertaining activities can draw people into your store.
Consider inviting a special guest, such as a city official or industry expert, to come speak at your grand opening. This will make the event more exciting and provide a high-profile presence to highlight your grand opening.
The ribbon-cutting ceremony is a traditional part of a grand opening and can be a great way to showcase your store’s brand. It can also serve as a great opportunity to gain media attention, so be sure to promote it on your social media channels and website.
A grand opening can be a big event, so it’s best to plan ahead and budget for paid advertising. Paid advertising can be done through pay-per-click ads, local online directories or traditional offline methods. Typically, paid advertising campaigns should begin at least a few months in advance of the grand opening to generate the most buzz. Paid ads can also help to bolster organic or guerilla marketing initiatives by providing a larger reach of your message.