The healthcare industry is a highly competitive field with many hospitals fighting to stand out in the minds of consumers. This is where effective healthcare marketing comes in – connecting with the audience, fostering trust, and boosting credibility with an impressive advertising campaign. Whether it’s an animated ad or a marketing video, effective hospital ads leave a memorable impression on viewers and help drive brand recognition.
Hospital television advertisements typically feature heart wrenching patient stories to leave a powerful impact and foster trust. They also showcase hospital facilities to demonstrate how your services can save lives. However, a TV ad is not for every hospital as it can be costly and difficult to track direct consumer engagement.
Fortunately, digital marketing can be an ideal solution for medical practices of any size, including small private hospitals and independent clinics. With the right strategies and targeted marketing techniques, your hospital can reach prospective patients with a personalized experience while staying within a budget.
For example, your digital marketing strategy can include Google Search Ads (PPC), a cost-per-click ad model that helps you appear at the top of search results for medical related keywords and phrases. This will increase your visibility amongst your local competitors and help you get more traffic to your medical website. This is a great option when your medical website does not have the organic ranking to match your target keywords, or if you need immediate traffic in a short amount of time.
Another method to boost your healthcare marketing efforts is by targeting your content and ad copies to a specific location using geo-based marketing. This is an effective way to reach prospective patients as most people look for nearby medical services on their mobile devices when in emergency situations. With location-based marketing, your medical practice can ensure that you are getting seen by the right patients at the perfect time.
Colors have the power to convey emotion and perception, which is why they’re a crucial element in any advertisement. A color can make a person feel calm, confident, or hopeful. With that in mind, it’s important to use colors in your healthcare advertisements to communicate a particular mood or message. For example, the color red is associated with courage and passion while blue symbolizes trust, authority, and professionalism.
In this unique healthcare ad, the Montreal Children’s Hospital appealed to people to donate to its foundation by telling them a touching story of two friends. The ad was beautifully shot and made to look more like a short movie than a healthcare commercial, which was sure to leave an impression on the audience and attract donations.
It’s easy to see why this healthcare ad went viral – it is both inspiring and moving. It’s not often we hear about the heroic work that nurses do, and it is important to recognize their contributions. Often, nurses are overlooked as they do the grunt work while doctors make life-changing discoveries and cure diseases. This ad is a refreshing reminder that we should all thank the nurse in our lives.